This 10-month program targets students with a Bachelor Honors (or equivalent) who aim to work in tourism and the promotion of cultural heritage.
The goal of this program, taught in English, is to train students to manage, develop, and promote the tourist industry in particular regions and cultural sites.
Core teaching weaves together: a range of different approaches to cultural tourism; financing cultural tourism, regionally-focused marketing, public policy, targeting your audience, developing community-based strategies, implementing seasonal touristic programs, marketing heritage/tourism products, visitor satisfaction, sustainable development.
Based in the heart of Paris, on the premises of the Institut d’Etudes Superieures des Arts, students are within easy access to all the major Parisian monuments as well as the prevalent tourist agencies.
During their training in Paris, students benefit from the experience of specialists from many sectors of the industry (public policy-makers in culture & tourism, retail travel sales directors & operators, managers of operations, public relations managers of touristic groups, events managers, sales directors, cultural heritage managers, CEO of private foundations & heritage organizations, prestigious hotel & restaurant managers, hospitality, tourism, cultural, directors of trusts for heritage preservation).
Workshops, lectures, visits to cultural sites & study trips provide students with hands-on experience & networking possibilities. This practical approach allows students to develop professional skills in various sectors of the industry.