After earning my Bachelors in Fashion Design from Parsons the New School of Design in New York, I took the next step in my academic journey by enrolling in the MBA in Arts and Luxury Management program at IESA International. My culminating project, 'Unity', showcased 40 artworks, including pieces from two Asian painters, one of whom is myself, at the IESA gallery. The exhibition aimed to spark a meaningful dialogue between the realms of art and luxury.
Post-graduation, my professional journey led me to Yves Salomon, where I assumed the role of Social Marketing Manager. Within my team, we are dedicated to crafting compelling visual narratives and effective communication for the brand's clientele and the press. Recently, my responsibilities expanded to include planning in Chinese marketing, PR, business development, and E-commerce tailored for the Chinese market. My focus lies in innovative O2O campaigns, starting from ground zero.
Looking ahead, my aspirations include collaborating with European brands seeking entry into the Asian market, and vice versa. Ultimately, my goal is to establish a business that seamlessly integrates the disciplines of luxury and art.
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