Participants on this course will develop an understanding of the structure of the contemporary art market and hone their skills in analysing where and how different organisations and individuals contribute to the wider ecosystem. The course utilises two key models - the Sagot-Duvauroux model first depicted in Le Marche De L'art and the Art Eco-system model first outlined in Tastebuds. These two models are used to analyse the roles, activities and behaviours of the key players in the contempoarary art market. We take a broad definition of the notion of a market and include both the activities of the public and the private sectors. This is vital as artists, gallerists and collectors work with both over the course of their careers.
Course Tutor: Sarah Thelwall
Sarah is a strategist and consultant in the Creative Industries and founder of MyCake.org, an online financial management and benchmarking business tool. Sarah regularly works with creative entrepreneurs across the UK and overseas to apply their creativity to building and operating a business, providing understanding of how to use business tools for growth and success. This often means helping entrepreneurs grasp how finances shape their business and demonstrating how benchmarking themselves within their industry can help them make informed decisions and run their business, rather than their business run them! Sarah has over a decade’s experience in the Creative Industries working both with small creative firms and political and sector development bodies such as NESTA, British Council, DCMS and NCGE. She delivers training and offers advice to creative entrepreneurs in association with School for Creative Startups, Start Up to Success, The Design Trust Start Up Day at New Designers, and Folksy Summer School.