MA in Managing Art & Cultural Heritage in Global Markets (MAGMa)

Intake

SEPTEMBER 2025

Managing Art and Cultural Heritage in Global Markets offers the unique opportunity to study at five European universities over two years and gain a multiple masters degree, recognised by the European Commission as an Erasmus Mundus Joint Master (EMJM). Taught by experts in key aspects of collections history, the art market, art and heritage law and cultural heritage management and economics, the course is intended for students wishing to enter careers such as managers, educators, curators, or marketing consultants in museum / historic site / private foundations; executives in cultural tourism; NGO or governmental executives in heritage affairs; project officers for international organizations like Unesco; exhibition developers; managers of auction house, museum services, private client services in auction houses or art consultancies.

Goals

The course offers an integrated, international and coherent programme of study that explores the social, historical, cultural and physical contexts of past, present and future cultural sites as well as critical methodologies and professional management skills in finance, law, fund-raising, cultural tourism and project creation and execution. Students explore the role of the art market in creating collections, the roles of curators and national bodies in the maintenance of cultural institutions, the support and promotion of contemporary artists, the relationships between art and cultural institutions with local and global audiences. They examine the practical, legal and ethical implications of business models for art and cultural heritage, and their sustainability within the marketplace, including emerging markets.

For further information please go to:
https://www.gla.ac.uk/postgraduate/erasmusmundus/magma

How to apply?

The program accepts students who have completed a Bachelors degree with the equivalent of a 3.00 GPA and are educated in an English program of study or have an English IELTS score of 7.
Students apply online through the University of Glasgow.
For specifics on entry requirements and application documents, here

If you are applying for an Erasmus Mundus scholarship, you must ensure your application is submitted by 19 January 2024.

Self-funded applications will be accepted on a rolling basis until August 2024.

Career opportunities

Museum / historic site director
Exhibition developer
Heritage educator
Heritage researcher
Heritage site curator
Executive in cultural tourism
Heritage tour manager
ONG or governmental executive in heritage affairs
Heritage administrator
Exhibition developer
Outreach officer
Unesco project officer (World Heritage Center)

Curriculum

The 2-year collaborative program combines theory with practice, enabling a better understanding of the social, economic, legal and cultural issues affecting the Art & Cultural Heritage sectors with first-hand experience of contexts as diverse as museums, heritage sites, auction houses, dealers, and foundations.

Semester 1: Lisbon University/ISCTE: Arts Management and Markets:

Art markets: structure and dynamics
Cultural Entrepreneurship
Foundations of Accounting & Finance

Online: University of Glasgow: Art & Cultural Heritage in a Globalised World.

Semester 2: IESA arts&culture, Paris

Two study tracks:

Either Art Markets and Cultural Heritage or Cultural Heritage of the Future
Collecting and Heritage Histories and Art Law with Digitalisation of the Art World, Innovation, Culture & Industry and Project Methodology

Online: University of Glasgow: Interdisciplinary Methodologies in Art & Cultural Heritage.
Summer: Summer School (optional; in Glasgow)

Semester 3: Erasmus University Rotterdam:

Two-Study Tracks: either Economics of Heritage, or Tourism & Heritage, including:

Cultural Economics Perspective and Research, Workshop, Social Sciences, with either: Economics of Cultural Heritage, or Economics of Cultural Tourism

Online: University of Glasgow: Provenance and Restitution.

Semester 4:
(Glasgow, Paris, Lisbon or Rotterdam): Independent study, dissertation

Optional courses

There are a wide range of elective courses from each of the partners at Lisbon, Paris and Rotterdam. These include Management Foundations, Marketing in the Art Markets, Art Fundraising, Financial Investments in Works of Art, Contemporary Art History: 1945 -present, Corporate Social Responsibility and Cultural Management, Critical Heritage Studies, Media Tourism, Cultural Sociology of Tourism, Assessing the Impact of Culture & Creativity in Society

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