Sarah is a strategist and consultant in the Creative Industries and founder of MyCake.org, an online financial management and benchmarking business tool. Sarah regularly works with creative entrepreneurs across the UK and overseas to apply their creativity to building and operating a business, providing understanding of how to use business tools for growth and success.
This often means helping entrepreneurs grasp how finances shape their business and demonstrating how benchmarking themselves within their industry can help them make informed decisions and run their business, rather than their business run them! Sarah has over a decade’s experience in the Creative Industries working both with small creative firms and political and sector development bodies such as NESTA, British Council, DCMS and NCGE.
She delivers training and offers advice to creative entrepreneurs in association with School for Creative Startups, Start Up to Success, The Design Trust Start Up Day at New Designers, and Folksy Summer School.
MBA in Arts and Cultural Management.