The goal of this program in cultural tourism is to train students to manage, develop, and promote the tourism industry in particular regions and cultural sites.
Cultural tourism has been steadily growing for the past several years, and this upward trend is expected to continue in the future. A larger and larger part of tourists show an interest in the cultural heritage and activities of other countries. At its core, it possesses several major benefits: it aims at preserving and publicizing the cultural heritage of a country and does so while following sustainable development guidelines and policies.
Core teaching focuses on a range of skills in cultural heritage management necessary to become an entrepreneur in the tourism sector: financing, regionally-focused marketing, public policy, targeting your audience, developing community-based strategies, implementing seasonal touristic programs, marketing products, visitor satisfaction, and sustainable development.
During their training in Paris, students benefit from the experience of specialists from many sectors of the industry (public policy-makers in culture & tourism, retail travel sales directors & operators, managers of operations, public relations managers of touristic groups, sales directors, cultural heritage managers, CEO of private foundations & organizations, prestigious hotel & restaurant managers, hospitality, tourism, cultural, directors of trusts for heritage preservation).
Workshops, lectures, visits to tourism sites and study trips within France are all parts of this mba provide students with hands-on experience and networking possibilities.
Students will hone the cultural and commercial skills required for developing and managing historical and cultural sites and become a cultural heritage manager.
Find out about IESA's other art business programs.
Also, feel free to read the testimonials from IESA's alumni. They have taken various positions in the art industry.
- Public relations manager
- Sustainable Development manager
- Tour operators
- Tourist program manager
- Touristic site-manager
- Heritage manager
Are you interested in this program? Information about the application process is available here.